AIPropWriter writes your MLS descriptions, social captions, follow-up emails, and listing scores in seconds — so you spend your time on what actually makes you money.
You got your license to close deals, build wealth, and help families find home. Not to spend Sunday night staring at a blank MLS description field.
No writing experience needed. No staring at a blank page. Just fill in the details and you're done.
Address, beds, baths, the features that make it special. The stuff you already know cold from the showing.
Real estate-trained AI generates copy in your chosen voice — warm, professional, luxury, modern. Not robotic. Not generic.
Click copy. Paste it into MLS, Instagram, or your email. Zero editing needed. On to the next showing.
I used to spend 45 minutes on every single listing description. Now it takes 30 seconds and honestly the copy is better than what I was writing myself. My broker thought I hired a copywriter.
Paste in the details, pick warm, professional, luxury, or modern — and get a full MLS-ready description that makes buyers want to schedule a showing.
“Tucked into one of South Congress's most sought-after blocks, this 4-bedroom stunner blends vintage Austin charm with a fully updated interior. The chef's kitchen opens directly to a resort-style pool deck…”
Just Listed, Open House, Just Sold — every post type, for Instagram and Facebook, in a voice that actually gets saves and DMs instead of just scrolled past.
“This one just hit the market and I already have showings lined up 😍 4BR / 3BA in South Congress — pool, hardwood floors throughout, and a backyard that'll make you never want to leave…”
After-showing, price reduction, 30-day check-in — emails that feel personal enough to get a reply, not a delete. Written in under a minute.
“Hey [Name], I've been thinking about what you said about the kitchen — you lit up when you saw that island. A couple of other buyers are coming through this week, so I wanted to reach out before things moved…”
Paste any description — yours or a competitor's — and get a score out of 100, specific problems flagged, and a rewritten version. Fix it before it costs you a showing.
“Score: 71/100. Your headline leads with bedroom count instead of lifestyle. Buyers don't buy bedrooms — they buy how a home makes them feel. Try: ‘Steps from Barton Springs, with a kitchen you'll actually cook in…’”
“I used to spend 45 minutes on every listing. Now it takes 30 seconds and the copy is better than anything I was writing myself. My broker thought I hired a copywriter.”
“The social captions alone are worth the subscription. My Instagram engagement went up 60% in the first month. My broker asked what I was doing differently.”
“The listing score changed how I work. I run every description through it before it goes live. I caught things I never would have noticed. One rewrite got me 3 extra showings.”
The average agent spends 6+ hours a month writing copy they hate. That's time you could spend on showings, prospecting, or not working weekends.
Free trial — no card needed
Free trial — no card needed
Free trial — no card needed
You pick a tone for every generation — warm and inviting, professional, modern, luxury, cozy. The AI writes in that voice using the specific details you provide, so every output is unique to that property. Most agents tell us they copy-paste it straight in with zero edits.
No and no. This is a writing tool, like spell check or Grammarly — just far more powerful. You provide the facts about the property. The AI helps you communicate them well. The copy is yours. Several brokerages are now actively recommending AI writing tools to their agents.
You get 3 free MLS listing generations right on the homepage — no account needed. After that, sign up for a free account and try the dashboard before upgrading. No card required to start.
The AI only writes based on what you tell it — it doesn't invent facts. If you say the kitchen is updated, it'll highlight the updated kitchen. It won't add a pool that doesn't exist. You're always the source of truth. Read it before you paste it — same as any professional tool.
Yes. Cancel from your account settings in 30 seconds. No cancellation fees, no retention calls, no awkward emails. Your access continues until the end of your billing period.
AIPropWriter runs on Claude by Anthropic — the same AI model used by major companies and consistently rated one of the best writing AIs available. We've tuned it specifically for real estate copy using thousands of real listings, so it understands the language that actually moves buyers.
Join 2,400+ agents who stopped spending their weekends writing copy nobody reads.
Takes 30 seconds to sign up. Your first listing writes itself.